Signals Copy tells

Coming soon

Category
Copy tells
Direction
Pushes the score up
Weight
+6

What it is

How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.

How it is weighted

6 points is deliberately light. This one is a hint, and it is only interesting alongside others.

What to do about it

Remove the unfinished section, or replace it with something that works today.

Where it fires

None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.

Scan a page for this signal →