Signals Colour, type and surface
The typeface nobody chose
- Category
- Colour, type and surface
- Direction
- Pushes the score up
- Weight
- +9
What it is
The visual defaults, applied unedited. Looks are the weakest evidence in the whole set. Anyone can reach for a gradient on purpose, which is why craft damps this entire category.
How it is weighted
9 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Choose the typeface on purpose and be able to say why. If Inter or Geist is genuinely right, self-host it, set a real type scale, and make the sizes and weights carry the hierarchy.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 2:
- sokoon.xyz 12/100 — None of these are bad faces. The tell is that they arrive as the default — the page reads as though nobody made a typography decision.
- bolt.new 15/100 — None of these are bad faces. The tell is that they arrive as the default — the page reads as though nobody made a typography decision.