Signals Copy tells
Get Started / Learn More pairing
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +5
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
5 points is deliberately light. This one is a hint, and it is only interesting alongside others.
What to do about it
Make the buttons say what happens next — the specific action, not 'Get Started' and 'Learn More'.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 4:
- linear.app 8/100 — The default CTA pair, untouched.
- webflow.com 23/100 — The default CTA pair, untouched.
- lovable.dev 21/100 — The default CTA pair, untouched.
- webflow.io 23/100 — The default CTA pair, untouched.