Signals Colour, type and surface
Gradient clipped headline text
- Category
- Colour, type and surface
- Direction
- Pushes the score up
- Weight
- +13
What it is
The visual defaults, applied unedited. Looks are the weakest evidence in the whole set. Anyone can reach for a gradient on purpose, which is why craft damps this entire category.
How it is weighted
13 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Set the headline in a single colour. If you want emphasis, use size, weight and space instead of a gradient.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 4:
- webflow.com 23/100 — The headline is a gradient clipped to text. It was a flourish; it became a reflex.
- framer.com 9/100 — The headline is a gradient clipped to text. It was a flourish; it became a reflex.
- lovable.dev 21/100 — The headline is a gradient clipped to text. It was a flourish; it became a reflex.
- webflow.io 23/100 — The headline is a gradient clipped to text. It was a flourish; it became a reflex.