Signals Copy tells
Lorem ipsum in production
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +20
- Floor
- 62
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
20 points puts this in the upper tier — strong evidence, though the curve saturates, so it means far more on a clean page than as the tenth tell on a page already covered in them.
It also carries a floor of 62. When this fires the score is not allowed to fall below that number, however much craft the rest of the page shows — some tells settle the question rather than contribute to it.
What to do about it
Replace the placeholder Latin with real copy, or remove the section until you have it.
Where it fires
None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.