Signals Copy tells
Navigation to pages that were never built
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +13
- Floor
- 62
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
13 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
It also carries a floor of 62. When this fires the score is not allowed to fall below that number, however much craft the rest of the page shows — some tells settle the question rather than contribute to it.
What to do about it
Build the pages the nav promises, or remove the links. Then open each one and confirm it resolves — a stub is the same failure as a 404.
Where it fires
None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.