Signals Copy tells
No way to actually make contact
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +9
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
9 points is mid-weight: real evidence, not a smoking gun. On its own it moves the number a few points.
What to do about it
Put a real phone number, address and email on the page, and wire a form that sends somewhere you check. For a local business this is the entire point of the site.
Where it fires
Of the homepages we scan as worked examples, this signal fired on one:
- tailwindcss.com 75/100 — The page asks for the sale and then offers no phone number, no address, no email and no form. For a local business site this is the whole failure.