Signals Copy tells
Placeholder contact details
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +14
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
14 points puts this in the upper tier — strong evidence, though the curve saturates, so it means far more on a clean page than as the tenth tell on a page already covered in them.
What to do about it
Put in real contact details, or delete the contact block. Fake ones cost trust.
Where it fires
None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.