Signals Copy tells
Template placeholder text still in place
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +18
- Floor
- 62
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
18 points puts this in the upper tier — strong evidence, though the curve saturates, so it means far more on a clean page than as the tenth tell on a page already covered in them.
It also carries a floor of 62. When this fires the score is not allowed to fall below that number, however much craft the rest of the page shows — some tells settle the question rather than contribute to it.
What to do about it
Read the page end to end and replace every placeholder. This one is not a style judgement — it is proof nobody looked.
Where it fires
None of our worked examples trip this one, which is itself informative — it means the pattern is rarer than the tells that fire constantly, so when it does show up it is worth paying attention to.