Signals Copy tells
Large language model house style
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +16
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
16 points puts this in the upper tier — strong evidence, though the curve saturates, so it means far more on a clean page than as the tenth tell on a page already covered in them.
What to do about it
Rewrite the marketing copy in your own voice. Replace every stock phrase with a specific, falsifiable claim about what this product does.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 5:
- stripe.com 15/100 — 2 stock LLM marketing phrases.
- linear.app 8/100 — 2 stock LLM marketing phrases.
- github.com 7/100 — 2 stock LLM marketing phrases.
- webflow.com 23/100 — 2 stock LLM marketing phrases.
- webflow.io 23/100 — 2 stock LLM marketing phrases.