Signals Human craft
Deliberate social preview
- Category
- Human craft
- Direction
- Pulls the score down
- Weight
- −9
What it is
Evidence of deliberate decisions. Finding this does not make a page good. It makes it deliberate, which is a different and smaller claim.
How it is weighted
This is a craft marker, so it pulls the score down rather than up — 9 points of evidence that somebody made a decision here.
Craft does double duty in the scoring. It subtracts directly, and it also damps the aesthetic categories: the more deliberate craft a page shows, the less its gradients and rounded corners are allowed to say about it.
How to earn it
Add og:title, og:description and a real 1200×630 og:image so shared links don't render as a bare URL.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 23:
- wikipedia.org 8/100 — Open Graph title and image were both authored.
- gov.uk 5/100 — Open Graph title and image were both authored.
- stripe.com 15/100 — Open Graph title and image were both authored.
- linear.app 8/100 — Open Graph title and image were both authored.
- vercel.com 21/100 — Open Graph title and image were both authored.
- tailwindcss.com 75/100 — Open Graph title and image were both authored.
- github.com 7/100 — Open Graph title and image were both authored.
- notion.so 13/100 — Open Graph title and image were both authored.
- figma.com 6/100 — Open Graph title and image were both authored.
- basecamp.com 7/100 — Open Graph title and image were both authored.
- apple.com 8/100 — Open Graph title and image were both authored.
- nytimes.com 4/100 — Open Graph title and image were both authored.
- webflow.com 23/100 — Open Graph title and image were both authored.
- framer.com 9/100 — Open Graph title and image were both authored.
- cloudflare.com 17/100 — Open Graph title and image were both authored.
- openai.com 11/100 — Open Graph title and image were both authored.
- sokoon.xyz 12/100 — Open Graph title and image were both authored.
- lovable.dev 21/100 — Open Graph title and image were both authored.
- v0.app 37/100 — Open Graph title and image were both authored.
- bolt.new 15/100 — Open Graph title and image were both authored.
- replit.com 9/100 — Open Graph title and image were both authored.
- base44.com 82/100 — Open Graph title and image were both authored.
- webflow.io 23/100 — Open Graph title and image were both authored.