Signals Copy tells
The rule-of-three cadence
- Category
- Copy tells
- Direction
- Pushes the score up
- Weight
- +6
What it is
How the words were written. A human under deadline writes like this too. Copy tells are suggestive, never conclusive.
How it is weighted
6 points is deliberately light. This one is a hint, and it is only interesting alongside others.
What to do about it
Break the triplets. Vary sentence length, and cut every 'not just X — it's Y' construction; they are rhythm standing in for content.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 15:
- stripe.com 15/100 — 14 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- linear.app 8/100 — 5 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- vercel.com 21/100 — 3 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- github.com 7/100 — 6 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- figma.com 6/100 — 7 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- basecamp.com 7/100 — 7 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- apple.com 8/100 — 3 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- webflow.com 23/100 — 35 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- framer.com 9/100 — 5 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- cloudflare.com 17/100 — 11 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- sokoon.xyz 12/100 — 7 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- lovable.dev 21/100 — 6 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- replit.com 9/100 — 8 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- base44.com 82/100 — 7 triplet lists and 1 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.
- webflow.io 23/100 — 35 triplet lists and 0 “not just X — it's Y” constructions. Rhythm borrowed from marketing prose, with none of the content.