Signals Human craft
Semantic landmarks
- Category
- Human craft
- Direction
- Pulls the score down
- Weight
- −6
What it is
Evidence of deliberate decisions. Finding this does not make a page good. It makes it deliberate, which is a different and smaller claim.
How it is weighted
This is a craft marker, so it pulls the score down rather than up — 6 points of evidence that somebody made a decision here.
Craft does double duty in the scoring. It subtracts directly, and it also damps the aesthetic categories: the more deliberate craft a page shows, the less its gradients and rounded corners are allowed to say about it.
How to earn it
Replace the wrapper divs with header, nav, main, article, section and footer.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 23:
- craigslist.org 14/100 — 4 landmark elements instead of a pile of divs.
- gov.uk 5/100 — 5 landmark elements instead of a pile of divs.
- stripe.com 15/100 — 5 landmark elements instead of a pile of divs.
- linear.app 8/100 — 5 landmark elements instead of a pile of divs.
- vercel.com 21/100 — 5 landmark elements instead of a pile of divs.
- github.com 7/100 — 5 landmark elements instead of a pile of divs.
- notion.so 13/100 — 6 landmark elements instead of a pile of divs.
- figma.com 6/100 — 6 landmark elements instead of a pile of divs.
- basecamp.com 7/100 — 5 landmark elements instead of a pile of divs.
- apple.com 8/100 — 4 landmark elements instead of a pile of divs.
- nytimes.com 4/100 — 5 landmark elements instead of a pile of divs.
- bbc.com 10/100 — 6 landmark elements instead of a pile of divs.
- webflow.com 23/100 — 5 landmark elements instead of a pile of divs.
- framer.com 9/100 — 5 landmark elements instead of a pile of divs.
- cloudflare.com 17/100 — 5 landmark elements instead of a pile of divs.
- openai.com 11/100 — 5 landmark elements instead of a pile of divs.
- sokoon.xyz 12/100 — 4 landmark elements instead of a pile of divs.
- lovable.dev 21/100 — 4 landmark elements instead of a pile of divs.
- v0.app 37/100 — 5 landmark elements instead of a pile of divs.
- bolt.new 15/100 — 4 landmark elements instead of a pile of divs.
- replit.com 9/100 — 4 landmark elements instead of a pile of divs.
- base44.com 82/100 — 6 landmark elements instead of a pile of divs.
- webflow.io 23/100 — 5 landmark elements instead of a pile of divs.