Signals Human craft
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- Category
- Human craft
- Direction
- Pulls the score down
- Weight
- −9
What it is
Evidence of deliberate decisions. Finding this does not make a page good. It makes it deliberate, which is a different and smaller claim.
How it is weighted
This is a craft marker, so it pulls the score down rather than up — 9 points of evidence that somebody made a decision here.
Craft does double duty in the scoring. It subtracts directly, and it also damps the aesthetic categories: the more deliberate craft a page shows, the less its gradients and rounded corners are allowed to say about it.
How to earn it
Add a visible-on-focus 'Skip to main content' link as the first focusable element.
Where it fires
Of the homepages we scan as worked examples, this signal fired on 11:
- gov.uk 5/100 — A keyboard skip link exists. Generators do not do this.
- linear.app 8/100 — A keyboard skip link exists. Generators do not do this.
- vercel.com 21/100 — A keyboard skip link exists. Generators do not do this.
- github.com 7/100 — A keyboard skip link exists. Generators do not do this.
- figma.com 6/100 — A keyboard skip link exists. Generators do not do this.
- nytimes.com 4/100 — A keyboard skip link exists. Generators do not do this.
- bbc.com 10/100 — A keyboard skip link exists. Generators do not do this.
- webflow.com 23/100 — A keyboard skip link exists. Generators do not do this.
- openai.com 11/100 — A keyboard skip link exists. Generators do not do this.
- lovable.dev 21/100 — A keyboard skip link exists. Generators do not do this.
- webflow.io 23/100 — A keyboard skip link exists. Generators do not do this.